In accordance with the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be valid and accurate all the time. Additionally, this info is openly available on WHOIS web sites and while this may be okay for firms, it may not be very acceptable for individuals, since anyone can view their names and their personal email and home addresses, all the more so in an age when identity fraud isn’t that rare. That is the reason why domain name registrars have introduced a service that hides the details of their clients without altering them. The service is referred to as Whois Privacy Protection. If it is active, people will view the details of the registrar company, not those of the domain owner, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it is still impossible to hide your info with certain country-code ones.